The End of the Paper Trail.

The other day I had the opportunity to flip through a few books which were published in the 1600′s. And when I say flip through I mean turn the pages ever so carefully, as if they were made from the most delicate crystal. This took place during my Renaissance lecture which for that day took place in one of our libraries. While paging through these great but ever so delicate pieces of history I wondered, what will people be paging through 350 years from now? Most likely nothing. There will be no collections of books which were published in the 21st century, for two reasons: 1) the paper is acidic and more susceptible to disintergration, and 2) everything is slowly becoming digital and thus doesn’t leave a “paper trail”. How will the future turn around and look back at us? Will they be able to carefully maintain tangible items which are hundreds of years old- displaying what was once? How does one display something digital and make it look historic?

The Renaissance was a time where what was once old was the found again, marveled at and then used as a point which to build from. It was a time of competition, innovation, and curiosity. A time where one would look to the Greeks, Romans, or Egyptians learn all they could and then try and improve what had already been done. During this time it was a select few who discovered, and then determined what was worth pursuing and what was best shoved under the rug. Now today we all decide for ourselves what we want to hear and learn, and rarely do we ever have some one deciding for us. “We are collaborative animals, it turns out, and joyful amateurs interested in entertaining and informing ourselves than being entertained and informed by professionals, ” write Michael Wolff for this months Vanity Fair. How very true, look at the world of advertising, no longer are we the drones of 2000, sitting back and ingesting whatever advert popped up on the screen. We now decide for ourselves what we want to see, hear, believe – so how does something from the past have a chance of influencing the future?

We see that today, the internet which was once netscape and a dial tone, is now so intergrated into our lives we are almost always connected to it. We live in a world which is half virtual and half realistic – yet its becoming more and more virtual. For where does one look to first for information? The internet. Where does one hang out with friends and find out what the newest thing to do is? The internet. Where does one shop, browse through the latest fashions, flip through books and magazines, sort through the best deals? The internet. Where does one browse the latest jams, the newest hits, last nights episode? The internet.

The question is will the internet provide those of the future with a glimpse of what once was? We see artifacts dated hundreds of years, going to museums, places which are designated to specifically house the past, marveling at what lies behind the protected glass. The satisfaction, the thrill, the joy of unearthing something once buried, hidden from the world – will it cease to exist in the future? Will discovery be merely in the form of that which is the future, and never more what was the past? Are people even going to be looking to the past, or just purely looking ahead? Will discourse be so open and available that nothing will be left for personal discovery?  What will the History Channel or National Geographic be? Will people hold books? Flip through pages? Or just click, click click away?

Well at least we know that the trees will be safe, hopefully.

Posted in The Otherside of Culture | 1 Comment

The Catechism of an iRevolutionist

It the first sunny day in LA for a week- people have begun to come out hiding, to recharge themselves, as if covered in solar panels to come back to the world, to continue their lives and learning here in south central.  Sitting in my political science class after having just spent an hour discussing, and ranting over Nechayev’s “Catechism of a Revolutionist” we commenced to a short break -so that the true revolutionaries of the class could  stew outside, and continue their rant while puffing on their ciggies. For those of us who dont inhale cancer we remained glued to the chairs, attempting to catch up on any messages or news we might have missed in the past house. So saying,  screens on the laptops in front of me immediately jumped into action, as if on cue, to the first news, techonology site available, revealing photos of Steve Jobs, holding a rather comedic like piece of technology.  Immediately the tittering* ensued..”oh my god, like have you seen it? it looks like a giant i-phone…oh my god, (twirls hair with pencil) like no way, thats not cool, its way to big to fit in my hand, OMG, but you can rot your brain with all its games and 10 hour battery life..LIKE WAY…” (now you know why i’ve used OMG to grab peoples attention to my blog) About half an hour ago Steve Jobs just announced Apples newest gizmo – the iPad-. holy hell…something slimmer and cooler to make all those other laptops feel fat enough to think that they must get on that slim-fast diet again, and actually start working so as to please their owner and not end up in the bin….

Considering the last 24 hours I’ve spent reading up on the revolutionaries of the world for various classes- the most recent being Sergey Nechayev, a rather fun individual..I wonder is the arrival of this newest sliver of technology, the spark, the modern molotov cocktail, into the world that we know or, did know today? Is the ipad..our generations revolutionist? According to Nechayev, a revolutionist must destroy all- tear apart all that is filthy, all that is not titanium and 2 inches thick-  everything that is around it so as to start society over again. It is supposed to get people to start reading again, but not on those things which cause global warming, newspaper or books but on a screen which, just makes you itch to multi-task..Its a person with ADHD’s dream…But, also the dream of the Revolutionist when the current society will emplode….Apple is slowly bringing the world closer to that day. They are both the anti-Kant, ant-Rousseau, anti-stability, anti-lets just think this over and not rush into it. Even the French are scratching their heads at where it is supposed to go in their life…”Liberté, égalité, fraternité….tablité? Ne vous occupez jamais….Et Viola! Enter the iPad, “boom”..there goes the two piece laptop, “boom” there goes whats left of the desktop, “boom” there goes the smartphone- Blackberry, Palms etc, “boom” there goes the Kindle and “boom” there goes conversation and the ability to straighten ones neck or fingers ever again. Sweets, drinks, anything which is sticky will be taken off the shelves, houses will be padded so as not to allow for any possible damage to the device, and while we’re at it you might as well put a straight jacket on so as to stay with this world just a few more minutes. Otherwise let yourself rip….”boom”… I say again, OMG. The Revolutionist says, ha ha, da, horosho, success! Erase the capital “I” and let there only remain “i”…you laugh? I joke? well we shall see…me thinks I joke not.

I see the iPad as the revolutionist so described by the Russian madman, Nechayev, who saw everything around him society, politics, men, women at the mercy of his beliefs, people who were either destined to join the cause, to be used for the cause, or to die being the cause…there is nobody as conscience, powerful, devious, intelligent than the revolutionist..i mean iPad….i mean Apple….i just mean..i..For me it is not that we are moving forward with technology it is how, people have already begun to question the need for this new toy – what will it provide us that we dont already have already…carpal tunnel in our necks? The same way that the masses responded to Nechayev, even his fellow revolutionists took a step back and set themselves apart from his radicalism. The question we should ask is do we really need this? Why do away with what is not broke? Why change a system which is one of the very stable ones which we have in our lives right now?

Finally, I leave you with this: the revolutionist will put himself and his beliefs before all…himself before himself…what better re-branding of a revolutionist than to rename him…iRevolutionist…

irest my case. iwiedersehen.

*for those not adept to the English language, titter is defined: to giggle, to gossip, to converse in a silly manner. Basically what people do to one another in the non virtual world.

Posted in The Otherside of Thought | Tagged , , , , | Leave a comment

OUR TIME HAS COME…KATHRYN BIGELOW LEADS THE WAY!

Tonight, March 7th 2010

THE FIRST WOMAN ever was awarded BEST DIRECTOR AT THE OSCARS. Not only did Kathryn Bigelow win but, she beat out her ex-husband, James Cameron whose movies have grossed the most of any films ever made, who has won Oscars left and right, and whose movie Avatar was thought to have trumped every movie ever made.But finally, it was shown, that ‘ about how much money your movie grosses, it’s not about the special effects, or the fact that you are a man….OUR TIME HAS COME, as Barbara Streisand said poignantly…IT HAS...as one of four women to have been nominated for an Oscar as director ever- says it all…(and even though Oscars aren’t the voice of the film industry its just a huge achievement)...

Just perhaps, the reason why Avatar won was because it was a woman directing it. Even with all the hype behind it, as it was the David against the Golith-Avatar/James Cameron, and with its string of awards it had garnered before the Oscars – perhaps, the one thing that sealed the envelope was in fact Kathryn Bigelow. Well, Kathyrn Bigelow and the history that went with her. It was maybe the time when the Oscars thought, hey maybe tonight we too can make history- and their chance was Ms. Bigelow. The 2010 Oscars provided not only a place in the history books but a chance to be the star for a possible motion picture (Nancy Meyers Im sure has already begun the screenplay starring Diane Keaton, Steve Martin and Meryl Streep and perhaps even this time Sandra Bullock)!

2010 IS A NEW DECADE

WELCOME TO THE OTHERSIDE OF CINEMA!!!!

HERE WE COME!

And congratulations to Sandra Bullock on her first Oscar!!!!!!

“I look at the company I keep in this category and you can’t pick,” … “There’s not one that rises above the others. I feel like I share it equally in five parts because we ladies need to stick together” – Sandra Bullock, 7/3/2010

Posted in The Otherside of Cinema | Tagged , , , , , , , | Leave a comment

The Otherside of Advertising- Week 11

The Joneses – a new movie about the art of marketing. Somewhat puts the art of advertising into a whole new light. The concept really is brilliant if you think about it. It would almost make advertising obsolete. And I say almost because the movie industry today is currently half about people having an impact on others materialistically. Those who star in movies are marketing tools for companies. No longer are movies soley for the purposes of conveying a story. Its all about selling baby.

Posted in The Otherside of Advertising | Tagged , , , , , | Leave a comment

Classy is as Classy does…..eh?

Canada Women’s Hockey Celebrating their Olympic Gold, with some “golden beverages”.

pictures are worth a thousand words.

Maybe the Canadian team should think twice of the future of the sport before chugging alcohol while on steal blades with cigars on ice.

Posted in The Otherside of Thought | Tagged , , , , | Leave a comment

The Otherside of Advertising – Week 10

QUESTION 1: HOW TO YOUR COUNTRY TO STOP SMOKING?

RESPONSE: SMOKING MAKES YOU A SLAVE TO TOBACCO.

To play devils advocate, or making an attempt to put my feet in their Louboutain pumps:  how else does one stop the French from doing something which is part of their cultural heritage. Its like asking them to stop drinking, riding mopeds, or having contempt for everyone else who isn’t French.

QUESTION 2: HOW TO GET YOUR POPULATION TO GROW/POPULATE?

SARKOZY’S ANSWER:

The campaign was created by the firm Euro RSCG C&O and cost €975,000,000. Huge protests have be voiced in France by feminist groups, socialist, and the population in general for the government (mainly Sarkozy’s) waste of tax monies on a campaign that is supposed to advertise a €35 billion (£31 billion) loan that, it is hoped, will fund investment and stimulate growth.[1] C’est la vie.

WHO ARE Euro RSCG? An international agency with offices in the U.K., the Netherlands, Czech Republic, North America. Client Partners include: Heineken, Peuegot, Citroen, Air France, Jaguar, Credit Suisse, IBM, Charles Schwab. The French branch was Voted ‘European Communications Group of the Year 2009‘ by Les Agences de l’Année. Ranked #1 creative agency in France for 12 of the past 16 years (CB News). For some reason I dont feel like that first place will be attainable for 2010.[2]

MORE FRENCH ADVERTISING:

Bottom line: anything that wouldn’t be allowed/or understood by the general public when advertised in the United States appears to be the French tactic.

—————————————————————————————————————————————————-

[1]

Social Networking in Russia is Tweet. Or is it a Digital Dictatorship in the making.

Washington sent a delegation of silicion valley’s hippest tweetest leaders: (including Ashton Kutcher, which really should speak wonders regarding where the government is spending your Tax $$) to Moscow. “Among the delegation’s goals was to persuade Russia’s thriving online social networks to take up social causes like fighting corruption or human trafficking, said the U.S. [2] Russians are huge participants of online networking – “spending 6.6 hours a month” according to comScore. (To get an idea, the average worldwide is 2.7.) Even, the  Russian President, Dmiritri Medvedev, maintains his own video blog.

But, I dont know if this delegation is a) really necessary (i say again, Ashton Kutcher was part of it) and b) really considering the implications of social networking.  For the digital world could be construed as a dictatorship as such. WSJ article: The Myth of the Techno-Uptopia- by Evgeny Morozov cautions the U.S.government (Hilary Clinton etc.) to perhaps consider their stance of making internet completely free of censorship (goodbye footnotes) and making the digital world a form of democracy. It would be a world where people runamuck. Oh Goody.

Let the Online Revolution begin.

I’ll be making my way to a remote island without internet when that happens.

[1] Photo by Sergei Ilnitsky/European Pressphoto Agency. Taken from NYTIMES.com

[2] http://www.nytimes.com/2010/02/24/world/europe/24russia.html?ref=global-home

—————————————————————————————————————————————————-

JUST ANOTHER EXAMPLE THAT AN AUDI CAN DO JUST ABOUT ANYTHING.

Click Here.

-and just so BMW doesn’t feel left out, I heard that the curling team was looking for some additional team-mates.

Posted in 1 | Leave a comment

The Otherside of Advertising – Week 9

I had thought about writing this right after seeing the Super-Bowl advertisements of last Sunday, but then so as not to go off with the mouth and later embarrass myself, I decided to let myself simma down. But, after a week it still continues to erk me, and its not just about the Super-Bowl disaster that occured last week.

The New York Times made a reference to the Superbowl, referring to it next to the Sundance Film Festival and Fashion week as being an event fueled more by the media that goes along with it, and not its original content. In this case – its not just about the football.[1] The Superbowl doubles as medium for people to watch the best the NFL has and the best that the world of advertising has to offer. Advertising has the attention of more than 90 million viewers for that one day, and this year the 2010 Super Bowl became the most watched programme in history with 106.5 million viewers.[2]

Now I don’t watch football but I have always tuned in to catch the commercials, and have been rolling on the floor with laughter with a good many of them. When I tuned into YouTube, popcorn in hand I settled down to be rofl’d again, but instead was left feeling as if I had been slapped in the face. I clicked desperately spot after spot in hopes that one would make the rest all go away. No such luck. The tones were dull, flavourless, weak, and left a very clear message to me: if seeking career in advertising, females no need to apply.

At an average of $2.8 million a spot, not to mention the $100 million plus that is spent by the firms to create them and especially in todays economy I would think that agencies would seek to get the most “bang” for their buck.[3] It doesn’t take millions to be creative, but it does take some brain activity and foresight. Apparently, 40 million women watched the Super Bowl in 2003[4], and 7 years later it was estimated that more than 50 million women would tune for the 2010 game.[5] So why the violence, and animosity towards women, the elderly, the family and homosexuals in many of the ads this year? Why the over targeting of thirty or younger males, who eat chips, drink beer, who sometimes probably enjoy insensitive, immature material and who are misogynistic to their core? Click here for additional rants on the superbowl commercials.

Now, I’m not one for spouting women’s rights, and tooting feminist statements but, after seeing the 2010 super bowl ads, I am rather peeved as to how women were portrayed. Because it’s not like women don’t like football, or sports, or contact, or the male population, or being a woman for that matter. Last week being a woman meant your husband liked his four tires instead of you.

I was even shocked at Audi’s spot, and as a huge huge fan of Audi’s advertising in all forms – print, outdoor and TV, it really had taken a lot. While Audi deserved the recognition of being the most efficient car of 2010, the company in about 30 seconds appeared to show just that they too could be just as wasteful and inefficient as well. All the song and dance, the hiring of hundreds of individuals to make a joke about green policing was as far from funny as possible. It was plain stupid, and a tad i might be so bold as to say, arrogant.

The only commercial that really seemed geared for women was the FloTv spot. It really begged the question: Do I need a regular, big or extra large iPad to handle FloTV? Hopefully it won’t get any of those annoying PMS channels.

The Consumer Generated Super-Bowl Ads

ADVERTISING = COMPETITION BETWEEN OBJECTS, INDIVIDUALS, and EVENTS.

I want to bring forth one last observation. The competition between mommy and daddy, which results in mommy being the winner, brought forth by both MacDonalds and Dairy Queen: videos to come

Now the competition between BMW and Audi has always been fun to watch, and to make up slightly for their SuperBowl fax pas, they’ve aired this new dig. The creative says every friendly competition has a loser. Then, as an Audi pulls past a BMW, a voiceover says, “BMW knows exactly how this feels, as super reads, “Audi has defeated BMW in three straight Car and Driver comparisons.”[6] Video to come.

New York Times Article- http://www.nytimes.com/2010/02/14/fashion/14frontrow.html?ref=fashion

[2] Super Bowl Ratings- http://www.google.com/url?sa=t&source=web&oi=news_result&ct=res&cd=1&ved=0CAkQqQIwAA&url=http%3A%2F%2Fwww.associatedcontent.com%2Farticle%2F2681255%2F2010_super_bowl_becomes_most_watched.html&ei=qH54S9nUJIPitgPKnOnLCA&usg=AFQjCNGa-dI2-3vq824-e9W1iTfIZUcpUw&sig2=OjJvjmxUA9EltoyilVPO6A

[3] Super Bowl Facts and Figures – http://www.nytimes.com/2010/02/14/fashion/14frontrow.html?ref=fashion

[4] Female Super Bowl Ratings- http://www.womensenews.org/story/commentary/050202/womans-place-couch-watching-super-bowl

[5] Super Bowl Ratings- superbowlmonday.com

Posted in The Otherside of Advertising | Tagged , , , , | Leave a comment